Putzmeister reinforces its strong presence in North India, it has launched a multi-city roadshow across Punjab from 16 to 24 February 2026, aimed at deepening customer engagement and showcasing its stationary concrete pump range directly at project sites.
The roadshow covers key construction hubs across the state, beginning in the Tricity region of Chandigarh, Mohali, and Panchkula from 16 to 18 February. It will then move to Ludhiana (19 February), Jalandhar (20 February), Amritsar (21 February), Batala and Gurdaspur (22 February), Pathankot (23 February), and conclude on 24 February at Hoshiarpur and SBS Nagar, before returning to Mohali. The initiative spans over 800 kilometres and is expected to connect with more than 100 customers.
At the centre of the roadshow is the BSA 1407D Classic stationary concrete pump, one of Putzmeister’s widely recognised and trusted machines in India. The company is bringing live product demonstrations directly to customer sites, allowing contractors and project teams to experience the equipment’s performance in real working conditions.
The BSA 1407D Classic is engineered for high-rise and long-distance pumping applications, offering consistent performance, operational simplicity, and reliability. Designed to meet the diverse and demanding requirements of Punjab’s construction landscape, the machine focuses on delivering productivity with ease of operation and serviceability.
Aastha Bhatnagar, Head of Marketing, Putzmeister India, said Punjab continues to be a strategically important market for the company. She noted that taking the stationary pump range directly to customers enables them to witness the value proposition first-hand and aligns the company’s expanding portfolio with real-world project needs.
Bhimesh Issar, Regional Head – North, emphasised that Punjab’s construction sector requires robust, efficient, and service-oriented equipment solutions. He stated that beyond product showcase, the roadshow underlines Putzmeister’s commitment to faster support, stronger customer relationships, and long-term partnerships across the region.
From the customer side, Ajay Sharma, GM – Projects, DWC Infra, who flagged off the event, highlighted the popularity of the BSA 1407D Classic across project sites. He noted that the machine’s performance and operational ease align well with practical project requirements and appreciated the company’s initiative to bring the product experience directly to customers.
Through this multi-city engagement, Putzmeister aims to strengthen its regional presence by combining product innovation, direct customer interaction, and service assurance reinforcing its commitment to staying close to customer businesses across Punjab’s growing construction market.