JK Tyre & Industries Ltd., one of India’s leading tyre manufacturers, has launched its new premium farm tyre, ‘Shresth Plus’, at Krishi Darshan Expo 2026 in Hisar. The product was unveiled by Shri Subhash Barala, Member of Rajya Sabha, Parliament of India, in the presence of Mr. Srinivasu Allaphan, Director Sales and Marketing, JK Tyre & Industries, along with other senior company officials.
The launch expands JK Tyre’s premium agricultural tyre portfolio and underlines the company’s continued focus on innovation tailored to modern farming requirements.
Speaking at the launch, Mr. Srinivasu Allaphan said that Indian agriculture is increasingly adopting mechanisation and higher horsepower tractors. He noted that with premiumisation at the core of the company’s business strategy, JK Tyre is focused on introducing advanced, high performance solutions for the farm segment. He added that ‘Shresth Plus’ combines superior traction, durability and stability to address evolving agricultural demands, helping farmers achieve improved efficiency, reliability and consistent performance across diverse applications.
The ‘Shresth Plus’ tyre has been engineered to meet the demands of modern farming, where longer working hours, higher load requirements and varying soil conditions necessitate robust and dependable solutions. Featuring high Non Skid Depth, a broader lug design and optimised land distribution, the tyre is designed to deliver enhanced traction, extended mileage and improved roadability.
Its angular step lug pattern and tie bar between lugs contribute to greater stability and reduced tread movement under demanding field conditions. The Eagle Eye design, reinforced nylon body and strengthened buttress provide improved sidewall protection, higher load carrying capacity and enhanced resistance to damage during both field operations and road transport.
JK Tyre offers a comprehensive farm tyre portfolio that caters to diverse soil conditions and operational requirements across tractor categories and agricultural implements. At the Expo, the company is showcasing its complete farm range, highlighting the breadth of its offerings and reinforcing its strong presence in the agricultural tyre segment.
Visitors can experience the product range at Stall OA 15 16 from February 14 to 16 at the Northern Region Farm Machinery Training and Testing Institute in Hisar during Krishi Darshan Expo 2026.
Adding to the engagement at the event, JK Tyre has also set up a dedicated motorsport arena featuring live tractor stunt demonstrations by a trained driver. The initiative reflects the company’s legacy as a pioneer of motorsport in India and its commitment to creating immersive experiences for visitors.
