Launches Two-Wheeler and Medium & Heavy Commercial Tyre Range, marking a pivotal step in BKT’s long-term growth roadmap for the Indian market
Balkrishna Industries Limited (BKT), a global leader in the Off-Highway Tyre (OHT) segment, has announced its entry into India’s consumer tyre market with the launch of its On-Highway portfolio. In a strategic move beyond its established OHT leadership, the company introduced purpose-engineered products for Two-Wheelers (scooters and motorcycles) and Medium & Heavy Commercial Vehicles (M&HCV), highlighting its long-term commitment to India’s expanding consumer and replacement tyre segments.
Simultaneously, BKT unveiled its nationwide brand campaign, ‘Elevate Your Drive’, featuring brand ambassador Ranveer Singh. The campaign marks the beginning of its focused consumer brand journey and signals a new phase for the Indian-origin global tyre manufacturer.
A New Brand Chapter: BKT Tyres & BKT Carbon
Under its consolidated corporate identity, ‘BKT-Growing Together’, the company introduced a refreshed brand structure comprising two distinct verticals:
- BKT Tyres – representing its complete tyre portfolio across Off-Highway and On-Highway categories
- BKT Carbon – representing its carbon black and industrial materials business
This dual-pillar brand framework aims to provide sharper brand differentiation while reflecting BKT’s transformation into an integrated mobility enterprise.
The announcement was made in the presence of Arvind Poddar, Chairman and Managing Director, BKT; Rajiv Poddar, Joint Managing Director, BKT; Satish Sharma, Senior President and Director – Business Development and Strategy, BKT; Lucia Salmaso, Managing Director, BKT Europe; and Mahesh Koppad, Chief Marketing Officer – India, BKT Tyres.
Arvind Poddar, Chairman & Managing Director, BKT, said that the company’s entry into the on-highway segment is a logical extension of its purpose to support India’s evolving mobility requirements with products developed for real-world operating conditions. He stated that BKT is leveraging decades of manufacturing expertise to deliver tyres that offer safety, reliability and value, guided by its philosophy of “Growing Together” with consumers, distributors and dealers.
Rajiv Poddar, Joint Managing Director, BKT, described the move as a key milestone under Vision 2030, an India-led initiative aimed at responsible scaling and expansion of BKT’s mobility footprint. He noted that the company intends to pursue growth while safeguarding profitability and maintaining engineering excellence. With a defined revenue target of ₹23,000 crore by 2030, approximately 2.2 times FY25 levels, the roadmap reflects a structured and long-term expansion plan.
Satish Sharma, Senior President and Director – Business Development and Strategy, BKT, stated that as the company enters this new growth phase, it will remain focused on delivering durability, mileage, comfort and enhanced performance across Two-Wheeler, Truck & Bus Radial, Passenger and Light Truck segments. He highlighted initiatives such as a pure distribution model aimed at wide reach with minimal channel conflict, the ‘Journey Assistance Program’ for riders, the ‘Save the Casing’ initiative, and structured end-user loyalty platforms. The company has set a target of achieving a 5% market share by FY30 through a disciplined India-led approach built on product leadership, distribution strength and consumer trust.
Two-Wheeler Tyre Portfolio
BKT Tyres’ consumer journey begins with the introduction of two purpose-built two-wheeler tyre lines, BKT ZENOVA and BKT THYROS.
BKT ZENOVA is designed primarily for urban commuting, offering improved comfort, smooth handling and reliable grip for everyday city riders.
BKT THYROS is developed for mixed terrain usage, delivering stability and control across both on-road and light off-road surfaces.
Both tyre ranges are manufactured in India and are developed around key consumer expectations comfort, grip, safety and mileage catering to motorcycle and scooter segments across varied Indian riding conditions.
The products are manufactured under IATF 16949-certified processes and undergo comprehensive validation, including design verification, accelerated durability testing and vehicle-level trials at NATRAX, the government testing facility in Indore. Testing parameters include wet and dry braking, handling and ride quality. The tyres also carry mandatory BIS certifications, ensuring compliance with national standards and global best practices.
Medium & Heavy Commercial Vehicle Radial Tyres (MHCVR)
Expanding further into the commercial on-road segment, BKT will introduce the following products:
- BKT m.Loadxpert (11.00R20)
- BKT Milexpert RG (295/90R20)
Launch Timeline: Q1 FY2026–27 (April–June 2026)
Designed for demanding applications such as cement transportation, construction logistics and regional cargo operations, the new Commercial Vehicle Radial Tyre range is engineered to deliver structural stability, reinforced casing strength and consistent operational performance core elements of BKT’s commercial on-road strategy.
Each tyre undergoes 138 in-process quality checks and more than 20 design validation tests, along with certification at NABL-accredited laboratories. The range complies with all BIS norms and emphasises durability, extended service life and retreadability, bringing industrial-grade validation standards into the commercial on-highway segment.
Go-to-Market & Service Commitment
The new portfolio will be rolled out through BKT’s nationwide distributor-dealer network in a phased geographic approach, beginning with high-demand regions. In line with its consumer-focused strategy, the company will support the products with a digital service and complaint-management platform aimed at ensuring faster resolution and transparent tracking. These measures are intended to strengthen distribution capability, service responsiveness and overall consumer engagement within India’s mobility sector.
Long-Term Growth & Investment Plan
As part of this expansion strategy, BKT has committed an investment of ₹3,500 crore (approximately USD 400 million) to enhance its footprint across India’s mobility ecosystem. The investment will support manufacturing capacity expansion, advanced R&D capabilities, vertical integration through BKT Carbon, and strengthening of its nationwide distribution network, reinforcing its emphasis on sustainable and value-driven growth.
Under Vision 2030, BKT aims to achieve total revenue of around ₹23,000 crore by FY30, with an estimated revenue mix of approximately:
- 70% from Off-Highway tyres
- 10% from third-party carbon black sales
- 20% from On-Highway tyre categories
The entry into the consumer on-highway segment marks a significant step in BKT’s broader growth roadmap, positioning the company to expand its presence across India’s evolving mobility landscape.