AM/NS India has introduced two new premium coated steel products like Vibrance and Optima aimed at enhancing performance and durability for original equipment manufacturers (OEMs) operating in sectors such as automotive, appliances, and industrial applications.
The newly launched product lines are engineered to meet the evolving needs of manufacturers seeking high-quality coated steel with superior corrosion resistance, surface finish and formability. These attributes make them suitable for a wide range of applications where aesthetic appeal, long service life and material reliability are critical.
Vibrance is positioned as a solution that delivers enhanced aesthetic quality along with robust protective properties, catering to applications that demand visual appeal without compromising on material strength. Optima focuses on providing balanced performance characteristics, combining formability with protective coating attributes for industrial components and engineered assemblies.
The launch is part of AM/NS India’s broader strategy to expand its value-added product portfolio and address the growing preference among OEMs for advanced material solutions that can meet stringent performance standards. With increasing adoption of coated steel in sectors such as construction equipment, consumer durables and mobility segments, the company aims to provide tailored offerings that support manufacturing efficiency and product longevity.
Officials noted that the introduction of these products aligns with industry trends where premium quality coated steels are becoming integral to modern manufacturing, especially in segments that require high-performance materials capable of withstanding varied operating environments. Enhanced corrosion protection, surface consistency and ease of fabrication are increasingly sought by OEMs to improve end-product quality and reduce life-cycle costs.
AM/NS India said that both Vibrance and Optima will be supported by customer engagement initiatives, technical service support and collaborative product development efforts to help manufacturers integrate the new materials effectively into their production processes.
The launch reinforces AM/NS India’s focus on innovation and material engineering as key drivers for competitiveness in the steel industry, while also meeting the evolving demand dynamics of downstream manufacturing sectors.
