For over 20 years MB has been offering the largest line of patented crusher buckets and accessories for excavators, skid loaders and backhoes of all sizes, with extensive innovation and development. The values of the family owned business have enabled MB Crusher to reach levels of internationally recognized excellence. Founded and headquartered in Italy, the company establishes itself globally through 7 international subsidiaries with logistic centres located on different continents, as well as an extensive network of authorized dealers and service support throughout the world. The biggest advantage at MB is the quality of its organization. The company controls the complete supply chain to ensure the products are of the highest Made in Italy quality. MB always looks forward to the future through the development of new tools and accessories to satisfy customers’ needs.
Q. Please enlighten our readers about the vision & mission of MB CRUSHER!
We were born with the intent to provide the highest value on site material processing products that could in parallel help contractors ‘Reduce, Reuse and Recycle’, and have maintained the motto throughout our progress. So smart and green is embedded in our DNA. We help reduce waste and reuse / recycle material to the extent possible. We pride ourselves in our expertise in the crushing field, and we are constantly innovating to find new ways to improve our products and services. We are committed to providing the best possible solutions for our customers. The company's vision is to provide innovative, efficient, and reliable crushing, screening and trenching solutions that meet the needs of customers worldwide.
Q. What are the company's future expansion plans for Crushing & Screening as well as for drum cutter segment?
We at MB invest heavily in R&D. India in a major input market for our improvements. On the back of 10 years' worth of India specific data thanks to our direct presence in the country, we have constantly adapted our products to maximize their relevance and pertinence. We have recently expanded our manufacturing and warehousing facilities in Europe to ensure that we are able to meet the global demands for our Crusher bucket, Screening buckets, Drum Cutter, Grapples, and Shafts Screeners. We launched drum cutters in India in 2019, and have since then found increasing pockets of strong interest. The mobility of the product is very much appreciated. Also, its value is being appreciated even in the quarry and mining segment where alternate methods such as blasting require huge investments in terms of time, permissions and costs.
Q. MB Crusher also has an impressive line of grapples, tell us more about the grapples!
The grapples are designed for excavators and has a wide range of sizes and capacities. It is made with a high-strength steel frame and teeth. The teeth are designed to have highest in the industry grab and hold capabilities. With numerous add on tools and peripherals that can be used along with grapples, there are a wide host of configurations that can be studied to ensure the most suitable solution for each condition / client / site.
Q. What are the key products offered by 'MB CRUSHER' uniquely than other competitive brands?
MB Crusher offers a range of products that are uniquely suited to the mining and construction industries. The company's flagship product, the BF series jaw crusher, is designed to crush rocks and concrete with ease. The crusher has a compact design and can be used in tight spaces. We have close to 90% global market share in this niche segment. The breadth and depth of our portfolio is unmatched, giving customers numerous opportunities to decide at different levels of capex and opex. Other products offered by MB Crusher include the MB-R Series drum cutter and the MB-S or MB-LS screening bucket. These products are designed to provide efficient and versatile solutions for a variety of applications. A unique product that set us apart from other competitive brands is the MB-L Crusher Bucket, which is designed to be used with any brand of backhoe loaders. It is the only solution available in market which is able to crush the material with the help of backhoe loader.
Q. How are MB Crusher products changing the scope of work for its customers?
MB Crusher Machines provides value addition to the traditional functionality of an excavator / Backhoe Loader by transforming it into an on-site mobile crushing, screening and trenching solution. This helps our clients to meet their jobsite challenges by providing a versatile and efficient crushing solution. We offer a wide range of products that can be used in a variety of industries, including construction, demolition, mining, and recycling. Our products are designed to help our customers save time and money while working independently.
Q. Give us an overview of the company’s presence in the current market. What are your marketing plans?
We have been the pioneers in this space, and have maintained global market leadership throughout. This has in turn translated in a diversified and leading installed base from which we draw learnings to constantly improve our products. In India, the market appreciates us because albeit our products are 100% Made in Italy, we are 100% present in India with our own direct presence in the market. We are now proud to say that we cover the entire Indian market in a capillary and efficient manner, both for sales and service. We plan to consolidate our market leading position and expand the addressable market in the mobile crushing space, but also look at expanding the breadth of our IB with our other product categories. In order to do so, we are constantly looking to identify unique market opportunities in the Indian market by assessing new application areas and our products’ pertinence and value in each. Our marketing plans include using targeted ads and influencer marketing to reach our target audience. We also plan on holding promotional events and use more innovative marketing strategies to reach potential buyers.
Q. Going forward, what role do you see your organization playing in the future development of the construction & infrastructure sector as your company is one leading manufacturer of equipment, machinery and accessories in India?
We see our company playing a major role in the future development of the construction & infrastructure sector. We will continue to provide high-quality products that meet the needs of our customers and contribute to the growth of this sector. Our strong commitment to quality and innovation will ensure that we remain at the forefront of this industry.
Q. What is your outlook on construction & infrastructure sector? What could be the major trends to look for in future?
As the government is heavily focusing on infrastructure development, the demand for crushed and screened aggregates is very large and will continue to grow exponentially. Processing and producing aggregates at the matching pace of the infrastructure sector is the need of the hour and the demand for M-sand is on the rise due to the ban imposed on natural sand mining in several states of India. We see an increasingly positive growth prospect for our niche segment. This is owing to the fact that mobilization and installation of other alternatives have much longer timelines as compared to our solutions. As the country undertakes a new chapter in its overall growth, infrastructure contractors are keen to bid for tenders, get awarded projects and start execution promptly. With MB, you can start trenching, crushing and screening in a matter of a few days.
Q. How the Crushing & Screening Market in India is growing?
India is the 2nd largest aggregate consumer in the world. With the heavy investment in the infrastructure sector by the government of India, the overall demand for aggregates is bound to go up. Aggregate Industry is very fragmented in India, mostly dominated by local players and small captive players who owns small quarries and low-capacity plants. As the government is heavily focusing on infrastructure development, the demand for crushed and screened aggregates is very large and will continue to grow exponentially.
Q. How do you envision growth for your company for the next five years and what are the future investments plans of your company?
Attachments are considered as a boon to secondary operations as they drastically reduce the capital investment required upfront. At the same time, they are more versatile in terms of applicability and do not require major logistical considerations and capital-intensive mobilization costs as one would face with stationary crushers for example. We are optimistic about the India growth story and will continue to further expand our presence in the neighboring countries by replicating the success we have experience globally as well as in Indian market.
Q.What are MB Crusher’s highlights in 2021 & 2022? What are the company’s hopes in 2023?
In 2021 we completed our commercial coverage throughout the Indian market and we are very proud of having done that in a gradual and attentive matter over the course of a few years. This is one of the many signs that we see India as a very long-term story and not a speculative one. We are here to stay. In 2022 we will cross a very important mark in terms of volume of units sold. In 2023 we look forward to cross selling some of our other product categories to our existing clients as the utility amongst our products is quite complementary. We expect to continue our strong growth in the coming years, driven by new product development and expanding our install base not only in India, but also from the neighboring countries
