SANY group follows the mission of "Quality changes the world". Keeping this core mission in mind we commit our energies and resources for bringing in quality in all aspects of our business and contribution to society. We try to inculcate this through manufacturing world class product and providing first class experience to our customers.
Q. How is Sany preparing for the future infra development and market opportunities?
Sustained growth of urbanization, major on-going national highways projects and most importantly government’s steadfast focus on infrastructural development are driving huge demands for construction equipment. We are already seeing high demand for construction equipment like excavators, mobile cranes, piling rigs and motor graders etc. Apart from this equipment are also extensively sought-after in various projects, including mining, shipping, oil & gas, railways, and power industry. Moving ahead, the thrust will be on technology without compromising on the user-friendly aspect of the machines. All in all, we want to offer the best-in-class equipment, like we have been doing since inception, so as to retain our position as a market leader and aid in the infrastructural development of our country. Since we have increased our manufacturing capacity in our Pune facility, we are geared up to meet the future infrastructure development demands with ease. With quality aspect being an integral part of Sany, we are prepared to surpass the expectations of our stakeholders by introducing products that score high on technology, productivity and versatility.
Q. What is your outlook on the Indian Construction Equipment industry?
Indian Construction equipment industry is growing at a rapid pace. With rapid urbanization and infrastructure activities across the country, we expect the Indian construction equipment market to cross $ 4.7 billion by 2025. Government has increased the budget on the development of roads, metro rails, flyovers and commercial complexes which definitely benefit the infrastructure sector, creating growth opportunities in the market. We are already seeing high demand for construction equipment like Hydraulic excavators, Mobile cranes, Piling Rigs, Motor graders, Mining Machinery etc. We have already surpassed several big brands to emerge as the largest excavator seller globally in 2020 & 2021.
Q. With new machines being introduced, operator training and skill development are becoming imperative in today's scenario. What are the skilling initiatives at Sany?
Skill development plays an important role in CE operations. People with industry knowledge and the right skill sets are better equipped to face challenges and work efficiently. At Sany, skill building is an integral part of our company’s ecosystem wherein digital fluency, resilience and adaptability, emotional intelligence and other skill-based learning techniques are imparted on a regular basis. Since our employees work as a cohesive team in achieving a common goal, we are able to surge ahead. Sany Bharat has successfully designed a detailed training course / training courses for equipment operators and technicians which is certified by the National Skill Development Corporation (NSDC) of India. We are also the Vocational Training Provider (VTP) or partner of NSDC. These expert-led training sessions ensure that machine operators, technicians and supervisors gain expertise in certain skills that help them operate machines safely and efficiently. After the training is complete, the Government of India issues training certificate to the participants with proper assessment done by a third party.
Q. What are the latest trends in the construction equipment market and what are the challenges faced by the construction equipment industry?
Digital and automated tools are the latest market trends in the construction equipment market. With a general shift in the industry towards newer technologies – we have planned to introduce a new range of technologically advanced equipment in the next few months. Most of our new generation machines are being manufactured in India as part of the ‘Make in India’ initiative and it will be different from other existing options due to its special design based on different applications, which will offer tremendous scope in terms of versatility, reliability and overall performance.
Q.Tell us about your commitment towards the construction equipment manufacturing industry in India & your strengths to achieve your targets.
All our products are designed to stay true to the belief of quality changes the world. We believe that this will help usto expand our business and customer base in a price sensitive market. Having said that, SANY machines are built with World Class Aggregates by using parts which are majorly sourced from India and it’s truly a made in India Product. Our customers see a value proposition when they buy our equipments as it’s designed to enhance quality, improve productivity and optimize cost. With less Downtime, Higher Productivity and top-notch features, our equipments offer complete value for money. In addition, we have a wide service network and a gamut of products to choose from thereby helping our dealers and customers to get the best out of their investments. All these factors reflect our commitment towards construction equipment manufacturing industry in India. Our penchant towards quality is our biggest strength which helps us in achieving our targets year on year.
Q. How do you envision growth for industry in coming years ?
Government's focus on world class infrastructure has fuelled the demand of construction equipment in India. We are also witnessing a remarkable growth in the mining sector especially after the introduction of mining reforms. This has certainly spurred the demand for mining equipment in the CE industry. Similarly, the increasing seaborne trade across the globe is prominently driving the demand for the port equipment market in India. Moving ahead, we shall be focusing on the road, mining and ports sectors. These sectors are the core drivers of the Indian economy which contribute to the country’s GDP.
Q. What are Sany's highlights in 2021 & 2022? What are the company’s hopes in 2023?
As the nation is ushering in new emission standards - we have successfully embraced the Bharat CEV Stage IV norms and upgraded & launched four new truck cranes; STC250C, STC450C, STC600C, and STC800C in the market. The new truck cranes have been manufactured at our state-of-the-art manufacturing plant at Chakan in Pune to boost the government's 'Make in India' programme. These newly launched cranes are effective in regulating and decreasing emissions and the response has been quite good in the market. We expect the demand for such machines to surge in the days to come, hence we plan to launch more new products complying with CEV Stage IV emissions. It is imperative to mention here that earlier this year, we worked with Different Engine manufacturers on biodiesel & the machines that we launched at an industrial expo are capable of B5 Biodiesel. Customers can use Biodiesel by which they can reduce their cost of operation. Biodiesel improves fuel lubricity and raises the cetane number of the fuel. Diesel engines depend on the lubricity of the fuel to keep moving parts from wearing prematurely. Using biodiesel as a vehicle fuel increases energy security, improves air quality. Biofuels in India are of strategic importance as it augers well with the ongoing initiatives of the Government such as Make in India, Swachh Bharat Abhiyan, Skill Development etc. Technology has become an intrinsic part of the construction equipment industry. We at Sany Bharat believe in moving ahead with the times. We have an integrated facility with modern manufacturing equipment, testing facilities, R&D centre, training centre all under one roof in Pune. Our company's R&D team focus primarily on customization of global technologies for Indian requirements. Many products in the company’s portfolio have been localised but without compromising on the technology aspect, best in class features and top-notch quality aspect which Sany is known for. Government has increased the budget on the development of metro rails, flyovers and commercial complexes which will benefit the infrastructure sector, creating growth opportunities in the market. Since 2021, we have deployed hundreds of machines at various ports, mines, refineries, railways & metro projects and waterways. In 2023, we will continue to surge ahead by staying true to our belief of Quality changes the world. Be it in our manufacturing facility, sales, dealerships or after sales (customer service), quality has become an intrinsic part of team Sany. In year 2023, we plan to expand our footprint in India and south Asian countries. In India, we intent to further strengthen our dealership network and open 4S offices in key cities and towns. You will also see state of the art construction equipment being launched from early 2023 onwards.
