ATS ELGI is the largest manufacturer and distributor of Automotive Service Equipment in India. With our “One Stop Shop” approach, the company offer the widest range of garage equipment in the country. A full-fledged garage has nearly 35 pieces of equipment and over 150 tools and accessories - ATS ELGI either deals with or manufactures most of this equipment. Every item is manufactured and tested under strict international quality control systems like six sigma, TPM, Quality circles and Kaizen. With the widespread network across India and presence in many International markets, the company have the reach and coverage to support its customers at every stage of the product’s life cycle. ATS ELGI is a wholly owned subsidiary of ELGI Equipment Limited, a Global Player in the air compressor business.
Q. Please enlighten our readers about the vision & objective of ATS ELGI!
“Always be the choice everywhere” “Always” – being included as an option in every decision by our stakeholders. “The choice”- with an emphasis on “the”, means whatever we offer must be superior in all respects so that we are the natural choice for our stakeholders. “Everywhere”- wherever a stakeholder is, ATS ELGI must be a natural choice.
Q. ATS ELGI has introduced a range of automotive service equipment in India. Can you elaborate on your recent product launches and business expansions?
ATS ELGI has introduced newer products related to automatic 2W Washing, High Pressure washer, New age welders, EV tools and equipment and Water Recycling Plant (WRP). One of Europe’s leading automotive diagnostic equipment (VTEQ, Spain and ATS ELGI Ltd) has entered into a technology sharing agreement, wherein Make in India equipment vehicle test lane equipment will be manufactured at ATS ELGI’s dedicated 7500 sq.ft area allocated for this project.
Q. What are the company's future expansion plans for Lube Equipment as well as for Pneumatic tools segment?
ATS ELGI is offering in both air & hand operated lube equipment ranging from 5kg to 200 kg. We also have complete range of pneumatic tools, which caters to entire spectrum of automobiles. With the uptick in the sale of commercial vehicles (which include construction related vehicles) we are poised to play a significant role in this segment.
Q. How are the ATS ELGI’s products changing the scope of work for its customers?
ATS ELGI is offering “One Stop solution” along with its products and services. In the construction segment our products and services cater to solutions related to maintenance of fleet, lube oil handling, Exhaust extraction system for clean air solution, tyre service and inflation, High pressure washing solution and Water recycling for ensuring zero discharge of effluents. We also manufacture Workshop on Wheels ( WoW), to cater to construction & infrastructure segment.
Q. Give us an overview of the company’s presence in the current market. What are your marketing plans?
ATS ELGI are the market leaders in providing equipment and services in the Passenger and Commercial Vehicle segment, also we have a significant presence in tyre shop business segment. We are also present in two-wheeler, three- wheeler segments. Our latest product offerings cater to Electric Vehicle (EV) maintenance, Fitness and Scrappage centers. These 3 segments will drive the future business.
Q. Going forward, what role do you see your organization playing in the future development of the construction & infrastructure sector as your company is one leading manufacturer and distributor of automotive service equipment in India?
Construction and Infrastructure sector also have a large presence of automobile, which requires continuous operation. The fleets also require periodic maintenance as per schedules. We would play a key role in the sector towards offering, a) Setting up of fully automated workshops for vehicle fleet maintenance. b) Offering Mobile Service solutions thru Workshop on Wheels, in order to reduce downtime & ensure quick repair at the construction site.
Q. What are the latest trends in the automotive equipment market and what are the challenges by the industry?
As we are witnessing a transition for ICE to EV, we as equipment manufacturer are also geared up for this phase in the automobile segment. Among the various challenges we are witnessing are supply chain disruptions, fluctuating raw materials pricing, rise in energy cost in Europe & western countries are also effecting our product development cost.
Q. How do you envision growth for your company for the next five years and what are the future investments plans of your company?
ATS ELGI is looking to grow at CAGR of 10-12% & we are putting our plans & investments in this regard. Our products to cater to EV segment, Vehicle Fitness & Scrapping centre, will support our broader growth plans, apart from our core business in Passenger & Commercial vehicle segment.
Q. What are ATS ELGI’s highlights in 2021 & 2022? What are the company’s hopes in 2023?
FY 2021 & 2022, had been challenging, as we were navigating thru pandemic years. We were able to ride this challenging period with multiple strategies, as an organization. Significant milestones were, a) We successfully equipped pre-owned cars refurbishment labs across the country, viz. CARS24, Spinny, Car-Dekho b) We launched 21 products during this period, ranging from Wheel Alignment, New age Welders, Water Recycling Plant ( WRP), New range Vacuum Cleaners, Mobile Tyre Inflation device, Automatic 2W Washer c) Launching of High Pressure Vehicle Washers for construction & infrastructure segment d) Technology Transfer agreement to manufacture Makein-India Vehicle Fitness equipment, with VTEQ, Spain. Looking ahead to 2023, ATS ELGI will look forward in gaining it’s foothold in construction & infrastructure segment, since our base is strong & we are ready with solutions & product services.
