About Mahindra
Mahindra Construction Equipment is a brand under the growing Global federation of companies. The Group has a strong global presence across 20 key industries including mobility, rural prosperity, IT, Financial services, clean energy, defense, hospitality, real estate and retail amongst many others. With “Rise” as its governing spirit and backed by its vast experience manufacturing top notch agriculture equipment and utility vehicles through the decades, have boldly ventured into the Construction Equipment manufacturing industry. Mahindra Construction Equipment in its pursuit of excellence to help the common man “Rise”, has come up with products that implement breakthrough technology in its machines. State-Of-The-Art technology and fully automatic robotic welding units are used to create superior products with an impeccable finish. Every single product goes through stringent and thorough quality check measures with implementation of Advanced NOVA-C before being rolled out.
Product Launch
We unveiled our product G-75 smart yesterday, so this particular product is specifically targeted for rural roads. Rural roads account for 48% of all roads in the country, and this product is a category creator for small subcontractors who were previously using a tractor grader, which is more of a JUGAAD technology. Instead of that now, they will be able to use a machine which is specifically suited for doing rural roads, so in that sense, this machine is useful. We have also displayed our backhoe range and other grading ranges. On the right hand side, we have displayed the truck and bus range, transit mixture, and two tippers, etc.
Footfall expectations
The excitement of the various vendors, competitors, and customers is very high. Even yesterday, which was the first day, there were many customers and our dealers, and one of the reasons is that this exhibition is now happening after 3 years of a pandemic opening up, so there's a lot of excitement that people have and they want to go and physically see the machines.
Technology
Yes, with every BS4 machine that we are selling, there is something called an iMAXX device that we give away along with the machines. An iMAXX device is essentially a Telematics device, but it does work much beyond a telematics device. For example, if he/she is the owner and your machine is operating in Telangana, just by using their mobile or laptop, you will get to know if there’s a fuel threat which has happened to your machine, even if your machine has crossed a particular geofencing that it was supposed to operate in a particular
area but it has gone outside of that particular area. It can also give you preventive alerts that your machine is not due for service. So, the basic aim of the iMAXX Telematics device is to improve the productivity of the particular machine, and from that perspective, it is one of the technologies we are focusing on.
