Construction Mirror Article detail

Uber launched its first ever Shikara service in Srinagar enabling users to pre-book scenic boat rides on Dal Lake through the app. This service is a part of Uber’s efforts to mingle the technology with traditions and this service marks the debut of water transport on its platform in India. Uber Shikara ride accommodates up to four passengers and it is available for one hour slots. Customers can book this ride in advance - 12 hours. Shikaras the iconic small boats embellished with vibrant upholstery which hold a special place in Kashmiri culture and tourism. Anuj Malhotra, General Manager of Planning at Srinagar Smart City Limited stated that “Shikaras are the identity of Srinagar and support numerous livelihoods for generations. A service that integrates modern convenience with traditional identity is a welcome gesture that conserves employment and offers a unique transport mode beyond road-based options.” Prabhjeet Singh, Uber India and South Asia President, shared his thoughts on this groundbreaking initiative as an effort to combine technology with Kashmir’s cultural heritage.He quoted “Uber Shikara is our humble attempt to blend technology and tradition to offer a seamless Shikara ride experience. This iconic service enhances accessibility and promotes tourism in Kashmir’s breathtaking landscape.