Construction Mirror Article detail

In response to the growing residential demand, Magicbricks, India’s No. 1 real estate platform, has introduced its Site Visit Product, designed to simplify property site visits and boost developer sales.

The Site Visit product addresses key challenges for both home buyers and developers. Many homebuyers,  due to busy schedules, miss out on visiting multiple properties while deciding on their ideal home. On the other side, developers face challenges in engaging high-intent customers effectively.

The Site Visit product offers a comprehensive experience, beginning with expert project recommendations tailored to buyers’ specific needs. By considering factors such as budget, location, and configuration, Magicbricks curates a shortlist of properties that aligns with buyers’ preferences. Furthermore, the product provides logistical support, ensuring a seamless experience as buyers visit selected properties. 

 In Phase 1, the program has facilitated more than 16,000 site visits across 350+ projects across India, and has already delivered 1000+ bookings, in under a year. 

Sudhir Pai, CEO of Magicbricks shared “This initiative not only simplifies decision-making for buyers but also provides logistical support, benefiting developers by presenting a more focused audience and creating an effective sales funnel by bringing in high-intent buyers to tour new properties. It further adds value through repeat visits, signaling strong buyer interest. In some instances, buyers have viewed 4-5 properties in one day, reducing decision-making time by nearly 50%.”