Mr. Magesh Swaminathan Head – Allied Business Gainwell Commosales

Magesh Swaminathan Head Allied Business Gainwell Commosales at Excon construction equipment exhibition
Magesh Swaminathan, Head – Allied Business, Gainwell Commosales, shares insights on Excon focus, product launches, aftermarket strategy and growth outlook.

Q. What is your focus for Excon this year?

This marks my 11th Excon, and the journey has been truly exciting. The exhibition is buzzing with activity, driven by strong customer footfalls and numerous new product launches across the industry. Even on just the second day, the interest and engagement have been remarkable. At Gainwell, we are proud to launch an extensive range of attachments for the first time, alongside showcasing products from the Linnhoff, Lintec Etnyre portfolio at this edition of Excon. We eagerly look forward to connecting with customers and demonstrating the value and innovative solutions we bring to the market.

Q. What are the products on display?

We have our own line of augers, sweepers, mulchers , drum cutters, and slurry pumps from Goodwin. Additionally, we showcase the complete product lines of Linnhoff, Lintec, and Etnyre through presentations and videos, highlighting their features and USPs. The Etnyre range of road repair machines includes road savers, asphalt distributors, and crack sealers. These are the key products you could explore in depth at Excon.

Q. How are these products different from the competitors?

Every product has its USP, but what truly sets us apart is the speed of our customer support and the sustainability of the solutions we provide. For instance, we refurbished a 25-year-old plant for a client in Hyderabad, restoring it to full functionality at just a fraction of the cost of a new plant—demonstrating our commitment to sustainability.

Our plants are designed for long-term use, enabling customers to operate them for generations. Beyond manufacturing, we have the expertise to rebuild plants efficiently, ensuring lower operational costs compared to competitors. Additionally, our comprehensive line of attachments and new products to be introduced; are value-added products that simplify operations, reduce costs, and maintain consistently high service standards.

Q. What are your aftermarket initiatives?

 Today, we have expanded our reach by appointing 15 sub-dealers across the country. These sub-dealers, already established in the market with other construction-related products, bring deep customer knowledge, robust service capabilities, and an extensive parts network. This enables them to address customer needs efficiently. Through this network, we are now able to serve our existing customers faster and more effectively—an essential advantage in today’s market.

Q. With the kind of quality and technological advancements you mentioned, India remains a very price-sensitive market. How do you balance cost and quality in your products?

We approach this through the concept of total cost of ownership. India has a wide spectrum of products, from premium options like Lamborghini to more budget-friendly ones like the Tata Nano, and we ensure our offerings have the right price points for each segment.

At Gainwell, we see ourselves as a solutions provider rather than just a seller of equipment. We represent Global OEM product ranges in our commercial operations and are also involved in allied businesses, including asphalt, concrete, crushing plants and aftermarket services. Today’s customers are well aware of the quality and productivity they expect, so our focus is on delivering a comprehensive solution rather than competing on price alone.

Our aim is to eliminate customer worries—so that even during non-office hours,  they don’t have to stress over plant breakdowns or unavailable parts. We manufacture high-quality products designed to minimize downtime, and our dealer network ensures that parts and service are readily accessible. That commitment to reliability and support is what truly sets us apart.

Q. The Indian government is placing strong emphasis on infrastructure development, leading to a surge in projects. How are you managing scalability in line with the growing demand for your products?

Our business plan is structured around 1-year, 2-year, and 3-year horizons, aligned with the projects we anticipate. While our allied business is still at a startup stage, we have a clear 3–5 year roadmap focused on manpower, manufacturing facilities, strategic tie-ups, and expanding our dealership network.

In the past six months, we have launched 3 new product lines, including Slurry Pump, Proman Crushing Solutions, and Hydraulic Attachments, and added 15 new dealers. Over the next six months, we plan to introduce additional products and expand our dealership network by another 5–10 partners. This approach allows us to systematically manage our existing business while driving sustainable growth.

Q. What’s your outlook for the year 2026?

2026 promises to be an exceptional year for the construction equipment industry. With Excon concluding, we anticipate a surge in orders that will fuel momentum over the next six months. Coupled with numerous new product launches, we are poised for remarkable growth. Undoubtedly, 2026 will be a transformative year for the industry.

Q. How has Excon been for you so far?

The first day saw a relatively lighter crowd, mostly consisting of internal customers and fellow exhibitors. Today, however, we are seeing a significant increase in visitors, including customers, associations, financiers, and OEMs, who are exploring potential collaborations. There is strong interest in the products we are showcasing, as well as in understanding how we can expand and grow as a comprehensive solution provider.

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