At APL Apollo, leadership in a dynamic market means agility, innovation, and foresight. We are strengthening our portfolio by introducing new product categories, expanding capacity, and investing in cutting-edge technologies. At the same time, we are deeply focused on sustainability, developing solutions that not only meet current needs but also align with future environmental goals.
Q. With rapid urbanization, large-scale infrastructure projects, and increasing demand for sustainable and cost-effective solutions, how do you assess the long-term growth trajectory of the Indian tube and pipe industry?
The Indian tube and pipe industry is experiencing robust growth, fueled by large-scale infrastructure development, rapid urbanization, and the government’s continued focus on “Make in India” and housing for all. Additionally, the shift toward
modern construction practices and the demand for sustainable, lightweight, and cost-effective solutions are driving adoption. This growth is not just short term; it is structural. With rising investments in real estate, renewable energy, and logistics, the demand is expected to remain strong for the foreseeable future.
Q. How is your company adapting to the three major shifts in the industry—technology adoption, evolving product mix, and the emergence of integrated, digitally enabled supply chains?
We are seeing three major shifts:
- Technology adoption: Automation, AI driven quality checks, and advanced forming technologies are transforming efficiency and consistency.
- Product mix: Customers are increasingly seeking pre-fabricated solutions, customized sizes, and products with value-added coatings that ensure durability and sustainability.
- Supply chain evolution: The industry is moving toward integrated supply chains with just-in-time delivery models, closer vendor partnerships, and digital platforms to ensure speed and reliability.
Q. How do new market entrants and evolving customer expectations influence APL Apollo’s strategy in terms of product development, R&D investment, and service enhancement?
The entry of new players has intensified competition, encouraging the entire sector to innovate and enhance value for customers. Today’s buyers demand higher quality, faster deliveries, and sustainable practices, making continuous improvement essential. At APL Apollo, we see it as an opportunity to reinforce our leadership by investing in R&D, expanding our product mix, and elevating service standards. A prime example of this commitment is the launch of India’s first 1000 mm x 1000 mm hollow section with a thickness of up to 40 mm at our advanced Simga, Raipur facility. This industry-first innovation sets a new benchmark in structural steel solutions and showcases our ability to anticipate and meet evolving infrastructure needs.
Q.How do innovation, sustainability initiatives, and strong industry partnerships collectively reinforce APL Apollo’s position as the preferred choice in the structural steel market across India and beyond?
At APL Apollo, leadership in a dynamic market means agility, innovation, and foresight. We are strengthening our portfolio by introducing new product categories, expanding capacity, and investing in cutting-edge technologies. At the same time, we
are deeply focused on sustainability, developing solutions that not only meet current needs but also align with future environmental goals. Most importantly, we continue to build strong partnerships with distributors, architects, and engineers, ensuring that we remain the preferred choice across India and beyond.
Q. Why do you believe B2B exhibitions play such a crucial role in fostering collaboration, innovation, and long-term relationship-building within the tube and pipe industry?
B2B exhibitions serve as powerful catalysts for the tube and pipe industry by bringing together manufacturers, buyers, technology providers, and innovators on a common platform. They create unmatched opportunities to explore new technologies, exchange ideas, and forge meaningful partnerships that drive overall industry growth. In a sector built on trust, product excellence, and long term relationships, such interactions are essential for visibility and strengthening networks. At APL Apollo, we consistently participate in leading national and international exhibitions, including those in Düsseldorf, as they allow us to benchmark against global standards, stay aligned with emerging trends, and continuously enhance our offerings. These platforms reinforce our leadership position, showcase our innovations, and help us stay connected with the evolving needs of customers across India and worldwide.
Q. How has APL Apollo benefitted from direct engagement with decision-makers and customers at B2B exhibitions, and what are your key objectives for upcoming industry events?
Our participation in B2B exhibitions has always been highly valuable. These platforms enable us to directly engage with key decision-makers, understand evolving customer requirements, and present our latest innovations to the most relevant audience. We have strengthened existing relationships, discovered new market opportunities, and built impactful collaborations through the visibility these events offer. For us, exhibitions have consistently acted as growth enablers rather than mere showcases.
In upcoming industry events, we aim to engage in deeper conversations, gain sharper insights into emerging trends, and build partnerships that can propel the sector forward. Visitors to the APL Apollo experience can expect to see our advanced product
innovations, modern infrastructure solutions, and live demonstrations that highlight how our technologies are shaping the future of construction and design. A major highlight remains our DFT technology— now deployed across all 11 APL Apollo plants nationwide—enabling faster production, seamless customisation, and timely deliveries across India. This capability enhances customer confidence, simplifies procurement, and reinforces our commitment to innovation, scalability, and sustainability.
