Interview

Chief Executive Officer | bauma CONEXPO India

Bhupinder Singh

This year, we will continue our engagement with leading industry bodies and partners to create the best knowledge-share platforms for the attendees. A live-demonstration area showcasing machines in operation will be another highlight of the trade show, and will remain a major attraction for visitors. Attendees can look forward to many supporting programs this year, which will cover important aspects of construction and infrastructure sector such as key trends, industry insights and sharing of technical expertise.

 

Q. How is the fourth edition of bauma CONEXPOINDIA shaping up? Can you share overall statistics of the show and on the international participation?

This year we have already secured a 30% growth compared to the last edition. This is a remarkable. bauma CONEXPO INDIA 2018 and a reflection of the market and has shaped up extremely well, I’d say that the overall market mood is upbeat and reflects a positive trend. We are happy to have country pavilions from Germany, China, Spain and exhibitors from 30 countries. This gives an international flavor and adds variety and innovation to our platform.

 

Q. bauma CONEXPO India 2018 looks to be the largest event for bauma CONEXPO brand in scale and size this year, can you share what visitor promotion activities are undertaken to attract visitors national and international as that is the most crucial aspect?

You have put it aptly, bringing the right mix of exhibition is the first step and the vital move is to attract relevant delegates, buyers and industry stalwarts. I must assure you and the industry that this is our top priority and our efforts to accomplish this, both in quality and numbers is well underway.

We are travelling across the country with our bauma CONEXPO India roadshows, reaching out to the key buyer segments including contractorsand end users; decision makers & purchase managers of our exhibitors. We have also visited Sri Lanka, met important associations for the construction industry and expect strong delegations.

Our bauma network with its worldwide offices will bring in international visitors to the show with an aim to drive country delegations. Thanks to our representation in countries outside India that this is possible.

A new initiative called “buyer seller forum” shall improve the number of focused meetings with predefined objectives. For the first time, we have strong support from over 30 different national and international associations and over 30 media partners ; a special thanks to all media partner for the support and cooperation as our media partner. It’s a special year for bCI 2018 and with all these multipliers promoting the show. This going to be a collective success eventually.

 

Q. What concurrent conference programs are going to take place this year at the show?

construction equipment’s and building material machines, hence the visitors can expect to see the full range including the components and accessories. In addition, conference programs are planned to cover various themes and sectors, for the first time, we shall be organizing a conference on “Transportation Infrastructure“ which is going to cover the themes on roads sector, urban transportation and railways. These sectors are currently driving the demand for the CE sector and the conference will deliberate on the latest trends and challenges and focus on the way forward. Our Partner association ICEMA will also be organizing a conference focusing on latest technologies and financing. Currently the renting industry is undergoing a transformation with heavy demand and scope; this topic shall be addressed by, Construction Equipment Rental Association (CERA). Overall we will have more than half a dozen concurrent events aligned with the fair.

 

Q. Will you please elaborate on your new initiative ‘buyer seller meets’?

This is a special initiative which we run in all our exhibitions in India. It has been successful and appreciated by key stakeholders. For the first time we will be introducing it at bCI 2018 where targeted buyer seller meetings shall be planned “before” the fair and organized “during” the fair to enhance the ROI (return on investment) for exhibitors and ROTI (return on time invested) for the visitors/buyers. In a show as large as bauma CONEXPO INDIA it becomes important to have such forum to bring the visitors and exhibitors together with pre planned meetings where the visitors could have a business discussion with the exhibitors and meet their pre-definedobjectives. I would like to use your platform to appeal to your readers to register themselves and make use of this forum which is offered without any fees.

 

Q. bauma CONEXPO India recently had an engaging partnership with ICEMA ,how is that helping the industry at large and how will it help CE industry as a whole?

The partnership with ICEMA has been very encouraging and the relationship is growing with each edition. ICEMA in its capacity is the largest association for the construction machinery sector in India that acts as a strong link between the industry and government’s decision makers and campaigns for growth and development in the industry. The construction machinery market in India is experiencing a positive trend, primarily on account of the increase in road construction and infrastructure development. Therefore the partnership is a logical step to promote the transfer of know-how and the development of the infrastructure in India. This will enable us to examine and recognize trends and solutions for the Indian market and address them at the show. The synergies between two strong partners are therefore being combined – for the benefit of exhibitors and visitors at the trade fair. Together, we can continue to expand and strengthen the trade fair as one of the most important platforms for industry stakeholders as well as government in India ICEMA also helps give shape to the government’s initiatives like skilling in the construction equipment industry through IESC. The collaboration with ICEMA is on global level and present at bauma cluster shows and in CONEXPO CON/AGG in Las Vegas organized by American Equipment manufacturers (AEM) show. By the cooperation agreement, the two partners are pursuing the joint objective of promoting topics in the industry through close collaboration and therefore reacting to the needs and demands of the exhibitors and visitors at an early stage.

 

Q. How and what measurers have you take as the organizer to ensure proper security, smooth traffic flow and accommodation facilities near venue etc for the exhibitors and visitors?

As an organizer, the security and safety of our participants is always a prime concern. We work very closely with the local traffic and police offices and also depute private security persons to ensure safety as well as control the traffic for smooth operations. Based on our learnings from last year we will try and minimize any teething issues for the participants. The location of venue is strategically located with many hotels in the near vicinity along with better connectivity between Gurugram and NCR. The details are already up on our website through the link of our official travel partner which shall offer solutions for our exhibitors and visitor travel needs.

 

Q. As CEO of bauma CONEXPO India, how do you see the Indian CE industry is evolving with respect to mechanization, new technology, quality control as per global standards?

The equipment standards and features in India are matching up with global standards and customers are also becoming demanding thus driving new innovations in the equipment’s planned for India .Advanced telematics, IOT, predictive maintenance etc is now coming into market. Like the recent Bharat stage IV norms have brought new emission technologies and going forward it won’t be too late we may see alternate ecofriendly fuels in the construction vehicles and earth moving machines. Some of the companies also have their manufacturing facilities in India which cater to the export market; keeping India as a hub. This has also positively impacted to bring the global standards and know-how to India.

 

Q. What kind of impact the exhibitors can expect from the show like bauma CONEXPO India?

bauma CONEXPO INDIA is a platform to showcase new innovations,launch new productsand a way for participating companies to communicate with their customers. Our objective as an exhibition organizer is to ensure and maximize the reach of our exhibitors to their existing as well as new customers. In the process, we see business being discussed and negotiation onsite on various levels, business offers rolled out by the OEM’s during the show and also by the finance companies fostering business transaction onsite. In short, platforms such as ours facilitate and help foster and multiply business during the show. Sometimes the results are instant, sometimes it takes a few months or quarters which looking at the high value stakes is understandable. However our focus is constantly to ensure better ROI and ROTI which eventually results in contributing impetus for the CE industry.