Interview

Sinotruk (India) | Country Manager

Jeetendra Kasar

CNHTC is considered as the cradle of Heavy duty trucks. The state of the art National Automotive Engineering Research Centre and Truck Quality Supervision and Inspection Centre of Sinotruk makes the product of Sinotruk world class. Our company worked extensively with the Research & Development to modify the existing mining truck & to meet the specific demands of Indian mining conditions.

Q. What is SINOTRUK (CNHTC)?

Sinotruk is a part of CNHTC (China National Heavy Duty Truck ) Group, Chinas 3rd largest Heavy truck manufacturer. CNHTC is considered as the cradle of Heavy duty trucks. With more than 48,000 workforce. Sinotruk operates in Jinan, Shandong province. Sinotruk’s product range covering from Heavy duty truck, Light Duty trucks, Buses, Special purpose trucks and military trucks. The state of the art National Automotive Engineering Research Centre and Truck Quality Supervision And Inspection Center of Sinotruk makes the products of Sinotruk world class. Sinotruk is present in more than 100 countries across the globe with 17 overseas KD plant. Sinotruk manufactures 3,00,000 units per year & Sinotruk is also a leading automotive component supplier to major luxury truck brands.

Q. What are the reasons you decide to enter into Indian Market?

India is the 6th largest economy in the globe with a GDP growth rate of 7.5% which attracts big business into India and makes the Indian market lucrative. The Indian CV industry is in a transition point where the customer acceptance of foreign brands like Sany, Liugong, Diamler, etc is growing. The Good Brand Image and market understanding of Sinotruk across vehicle category such as CV, EV and Special vehicle in Asian market give us an edge to compete in Indian market.

Q. In Which Segment you are planning to enter?

After a complete Market research, Sinotruk has planned to enter the market with MINING TRUCK (HOWO MINE KING). Sinotruk worked extensively with the Research & Development to modify the existing mining truck & to meet the specific demands of Indian mining conditions.

Q. What makes HOWO MINE KING unique as compared to that of existing trucks used in mines?

HOWO MINE KING is a truck designed for mining operations. For mining contractors, Cost per cubic meter is the decisive factor for profitability & a load oriented design will help to achieve it. One HOWO MINE KING can carry load of two on-road construction tippers which are used in mines.

Q. How big is the market opportunity for you in next 5 years?

Future of Indian mining industry looks bright as government policies such as Commercial mining, MDO projects has led to find alternative solutions for mining contractors & HOWO MINE KING is suitable solution for mining operations as it provides with capacity of Dumper & efficiency of on-road construction tipper.

Q. How will you handle brand perception of Chinese Product?

In recent times success of Oppos and Vivos has considerably changed the brand perception of Chinese products in Indian market. But Still the HCV market is a different ball game, as I said our product enjoys a good brand image in South East Asia as well as Africa market where the road conditions are poorer than India and we are a major supplier of auto components for premium brands which vouch our product quality.

Q. What is your product USP?

SINOTRUK products have stronger chassis and proven Engines & Transmission. Our Products are stronger and with better fuel economy per cubic meter compared with local brands.The loading capacity and performance are much better.

Q. Apart from Mining truck, which are the other products Sinotruk has planned for Indian market?

Initially Sinotruk has planned to enter with MINING TRUCK, DRILL RIG CHASSIS, ELECTRIC BUS, LNG TRACTOR, TERMINAL TRACTOR.

Q. What is your strategy for Aftersales? After sales will play crucial role in India?

Yes, it’s the backbone of mining industry the rise and fall of a company depends on its ability to provide aftersales support to the customers. Sinotruk will provide 24x7 after sales support & minimum lead time for supply of spare parts for smooth mining operations.

Q. Where does the Indian market stand in terms of importance for Sinotruk globally?

India is a strategic market for Sinotruk both in terms of domestic and export point of view. Sinotruk look India as a manufacturing base in future to cater global demand.

Q. Foreign Auto brands are struggling to a gain foothold in India, How big it is a challenge for Sinotruk?

It is important to understand that Indian market is unique and it needs a different approach. Sinotruk top management is very clear about their approach with entry of mining truck in Indian market. We are working closely with our customer named BGR to understand their requirements and deliver the right services. The trials of HOWO MINE KING will start at BGR Kusmunda OCP. We plan to bring better capacity, high quality products to increase productivity & Customer Value Creation will be the prime focus through these trials.

Q. How will you compete with other players in this segment?

We believe we have the right product as per the market expectations which will help us to compete.

Q. What is your investment plans?

It will be too early to comment on any investment plans but Sinotruk is planning local manufacturing of its product for India & export Market.

Q. Is there any plan of SINOTRUK to participate in IMME?

Yes, Sinotruk Will Be Displaying Howomine King At International Mining & Machinery Exhibition. We Invite You On Behalf Of Sinotruk India Team & Howo Mine King Will Be Displayed At Od-18 (Outdoor Space).